Wilson
Wilson SoHo Flagship
SoHo, New York
When Wilson came under new ownership, it wanted to make a splash on the hottest shopping street in the United States. With a fresh product line and big ambitions, Wilson’s in-house team brought us in to help bring the store to life.
Working alongside the Wilson team, a group of local vendors, the general contractor, and graffiti artist Greg Lamarche, we brought the brand into a historic space, complete with a daylight atrium.
- Role
Concept, space planning, design development, fixture design, 3D rendering, documentation, production files, graphics, install support
- Brand
Wilson
- Size
- Scope
- Opened
- Year
2022
- Timeline
- Services
Retail Environment Design
01
The mural
02
The atrium
