Ray-Ban
Ray-Ban Meta
Mobile Experience
To launch the Ray-Ban Meta partnership, we designed a pop-up that let Ray-Ban’s brand team spread the word across the US. It’s built around a highly mobile 20-foot shipping container, and we contrasted its rugged exterior with an inviting, cocoon-like interior.
Hidden storage keeps product within arm’s reach for brand reps. A tech bar brings the experience full circle, where customers work with a rep to get their new glasses up and running.
- Role
Concept, space planning, design development, 3D rendering, documentation
- Brand
Ray-Ban
- Delivered with
SEG Services
For Ray-Ban
- Size
- Scope
- Opened
- Year
2025
- Timeline
- Services
Brand Activations
01
Party on the outside
02
Business on the inside
