Oakley x Meta

A tech demo, not a display. Attendees ran on treadmills wearing Oakley Meta glasses and captured footage as they jogged.

Projected content on screens ahead of the treadmills gives runners a lifelike field of view. Opposite the treadmills, a digital art wall of arrayed screens closes the loop, mixing professional content with footage the participants just captured.

Built for the Dick’s House of Sport large-format floor.