Oakley

Oakley Experience the Future

Pop-up, Oakley Custom Lab

We designed this pop-up brand experience for Oakley Custom Lab, the brand’s made-to-order eyewear line. It had to be secure and still friendly after hours, then highly engaging once it opened.

Every cabinet was custom and built in, and creation stations let visitors build their own perfect pair of sunglasses.

Role: Concept, space planning, design development, 3D rendering, documentation, graphics
Brand: Oakley
Delivered with: SEG Services
For Oakley
Size
Scope
Opened
Year: 2021
Timeline
Services: Brand Activations

01
Open
Inviting and easy to spot. A single attendant could run the pop-up while serving up to three guests.

02
DIY assembly
Oakley Custom Lab let customers build their own eyewear from the ground up.

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Oakley Experience the Future

Open

DIY assembly