Fender Corporate Office Showroom

An artist-facing showroom and lounge inside Fender’s corporate offices. Somewhere musicians feel welcome, get their hands on the product line, and end up doing business.

The work is in the balance. Too much showroom and it reads as a sales floor. Too much lounge and the product disappears. We designed it as a room that hosts first and sells second, so the commercial outcome arrives without ever being the reason you’re standing there.