Converse

Converse By You Cobbler Station

Nordstrom

To deepen Converse’s partnership with premium retailer Nordstrom, the brand asked us to create a customization station, the Cobbler Station, where customers could embellish their new Chucks. We designed an adorable mobile cart with everything an attendant needs to personalize a pair.

Custom tabletop displays and a stationary custom zone rounded out the concept.

Role: Concept, design development, fixture design, 3D rendering, production files
Brand: Converse
Delivered with: SEG Services
For Converse
Size
Scope
Opened
Year: 2019
Timeline
Services: Fixture Development

01
The cobbler station
For stores with a fixed footprint, a stationary custom zone let customers personalize their pairs in place.

02
In-store displays
Table toppers and custom displays built awareness and made customers want a pair of their own.

←→

Converse By You Cobbler Station

The cobbler station

In-store displays