ASICS

ASICS Show Me National Qualifier

Volleyball tournament booth

A 50-by-40-foot booth for ASICS at one of volleyball’s largest qualifying tournaments, built for an audience of teenage girls who love the sport.

Retail and event space share the footprint with a braid bar. Not a giveaway line or a static photo op, but something the athletes actually wanted before they played, and a reason to stay inside the booth long enough for the rest of it to land.

Role: Concept, 3D rendering, documentation
Brand: ASICS
Delivered with: SEG Services
For ASICS
Size: 50 × 40 ft
Scope
Opened
Year: 2026
Timeline
Services: Booth & Event Design

01
Players lounge
Between matches, players needed somewhere to rest. ASICS provided the lounge, and the activities to keep their energy focused.

02
The braid bar
Hair tinsel before the next match: a reason to come in, and to stay long enough for the rest of the booth to land.

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ASICS Show Me National Qualifier

Players lounge

The braid bar