ASICS

ASICS 5th Ave: US Open

Fifth Avenue, New York

A US Open takeover of the ASICS Fifth Avenue store. The storefront and four windows carry the tournament, a cage arcade draws people in, product sits on pedestals, and the lower level continues the story.

Role: Space planning, design development, fixture design, 3D rendering, production files, graphics
Brand: ASICS
Delivered with: SEG Services
For ASICS
Size
Scope
Opened
Year: 2019
Timeline
Services: Brand Activations

01
The cage arcade
Inside the window cage, passers-by step in and play.

02
A court below
Downstairs, the US Open takeover continues on a court of its own.

←→

ASICS 5th Ave: US Open

The cage arcade

A court below