ASICS

ASICS 5th Ave: Retro Tokyo and Japan Collection

Fifth Avenue, New York

Two collection stories at the ASICS Fifth Avenue store. Retro Tokyo takes over the storefront, windows, and entry. The Japan Collection fills the lower level.

Role: Space planning, design development, fixture design, 3D rendering, production files, graphics
Brand: ASICS
Delivered with: SEG Services
For ASICS
Size
Scope
Opened
Year: 2019
Timeline
Services: Brand Activations

01
Retro Tokyo at street level
The Retro Tokyo takeover fills the windows and entry on Fifth Avenue.

02
The Japan Collection below
Downstairs, the Japan Collection gets a quieter room of its own.

←→

ASICS 5th Ave: Retro Tokyo and Japan Collection

Retro Tokyo at street level

The Japan Collection below