adidas x Kith Terrex

Not one pop-up. A kit that had to work everywhere.

The adidas x Kith Terrex collaboration needed a retail expression that held together across standard mall doors, brand pads, and a wide range of footprints in markets worldwide. Not a design for a single floor plan, but a system to deliver globally.

Feature components carry the collaboration’s identity, and a scalable architecture underneath lets the footprint expand or contract without losing what makes it recognizable.